The "All Things Freelance" Thread
06-12-2015, 09:39 AM
Guys, a few things I'd like to share that have been instrumental in growing my current business.
Testimonials
I mentioned before that you want to always ask for testimonials from your clients.
Not sometimes, not once in a while, but always.
Make it a systematic part of your work relationship with a client.
You complete a job to the client's satisfaction => Immediately request a testimonial while their enthusiasm for your work is fresh.
Always request a *video* testimonial.
Video testimonials are simply more impactful than written testimonials, which can be easily faked.
I had one guy leave me an absolutely glowing and incredibly genuine video testimonial and I instantly noticed an uptick in inquiries from my WaFo thread.
I even had somebody reach out to me and tell me specifically that the video tipped them off to finally get in touch.
All the big name marketers get video testimonials.
If it's good enough for them, it's good enough for us.
Now, some people are camera shy and they'll demure from getting in front of a camera on your behalf.
In this case you just 'downsell' them and request a written testimonial instead.
Another advantage of getting a video testimonial is that you can reuse these videos in all of your marketing materials.
Most of the time people are praising YOU rather than your specific service, so you can use these videos out of context to establish your trustworthiness in a completely unrelated venture.
Yes I know that may *seem* shady to some people, but I think it's perfectly ethical.
You've basically proven that you're a quality service provider and a man of your word.
There's no reason to assume that this would change from service to service, particularly if your personal 'brand' is attached to what you're doing.
Lead Generators
One of the reasons why I'm a big proponent of Warrior Forum is because your business thread ranks in Google.
You have a ton of text, media, and relevant keywords for Google to use as ranking fodder right in your thread.
PLUS the authority of the domain itself bolsters the threads rankings.
And just like any other page on the web, you can also link to your thread from various sources (including your signature, your website, etc) to prop up your Page Authority and incoming links profile.
Both of which are ranking factors for the big G.
Can you do all that in your Upwork profile?
Can you embed text, video and testimonials in your upwork profile?
Can you position yourself as a premium provider and have people contact YOU instead of bidding for jobs with a hundred other IRTs?
I haven't looked for a while...but probably not.
A Warrior Forum thread, on the other hand, or your website, or a super valuable post on a forum (like this one), or a guest post on a popular blog, or a podcast appearance (more on this in a second); all of these stick around after the content is created.
They drive leads on autopilot.
People will visit these pages, follow the links to your site or your thread, and potentially become clients.
Case in point:
I recently had a guy contact me on Facebook because he listened to a podcast on which I did a guest appearance over a year ago.
It was a really spur the moment podcast and I *think* I was the one to reach out to the host (although it might have been the other way around).
I went on, told my story of coming to Thailand with fuck all in my pocket, pimped my book a little, and that was that.
This recording, and others like it, are generating leads for me with no further work required.
In fact, I haven't actively worked for a lead in over a year.
But I *have* worked to create these lead *sources*, which is more the approach you want to take.
(Obviously, if I see a big opportunity to land a big'un, I'll hustle for that lead. But for the most part it's hands-off now).
Podcasts / Guest Appearances
If you're the least bit interesting and good at what you do, congratulations, you can go on people's podcasts.
Podcasting is a bigger source of traffic than Google for a lot of bloggers.
It's also more targeted traffic in my opinion because people are hearing your voice, getting to know you, and coming to trust you more readily.
Did you ever notice how much people hang off Joe Rogan's nuts?
It's "Joe Rogan podcast" this, and "Joe Rogan podcast" that.
Do you get that kind of brand loyalty from blog posts? Fuck no.
I've done a podcast for all of my ventures, including my seduction blog.
Unfortunately, I had a falling out with my co-host so it fizzled out, so if anybody is interested in hooking up to start it back up, PM me!
Point is, what's easier: writing a bunch of words or having a nice chat with your buddy?
And more importantly, what's easier for your audience to consume: a wall of text or a fun audio/video recording?
Exactly.
Podcasting is a pain in the ass because of all the technology involved but there are now services to whom you simply send your raw audio, and the produce the whole thing for you, including embedding it on your site for you.
So no excuse not to start one.
In terms of guest appearances:
If, for the sake of example, you're a copywriter, reach out to podcast hosts who have business blogs, writing blogs, digital nomad blogs, etc.
A lot of these guys who have big ass audiences are way more approachable than you think.
When you connect with these folks try to get their facebook and PM them.
If you email them you're trying to get their attention on the most saturated medium.
But everybody answers Facebook PMs.
If you have some kind of "in" like a mutual friend, or you met in NYC, or whatever the case may be, it helps tremendously to get a response.
One thing I like to do is subscribe to their email list, and then when I get their autoresponder email I respond to that.
It goes straight to their inbox (most of the time) and looks like a conversation they were involved in because it'll read "re: Title of the email" (2 replies). You dig?
Doing a lot of these guest appearances makes you appear to be 'everywhere'.
Whenever people search "email copywriting support" or "Forum setup service" or whatever your thing is, and they see your name and face popping up all over the damn place, they'll quite naturally assume you're the big, bad guy to go to.
Naturally, it helps to be super-competent and really BE the guy to go to.
But if you're still learning the rudiments of your craft, it's not a good reason to ignore marketing.
If you think about it, most of your professional growth happens from biting off more than you can chew and somehow rising to the occasion.
So building a bit of a reputation before you're sure you can walk the walk won't hurt you.
It'll just challenge you to grow into the role you're portraying.
This is a well-studied psychological principle called commitment and consistency (see Robert Cialdini's Persuasion: The science of influence, required reading for online business types AND seducers).
If you claim to be able to do XY and Z, and then somebody asks you to do it and gives you a bunch of money for it, you're sure as fuck not giving that money back.
So what do you do?
You buckle down, gird your motherfuckin' loins, and work your nuts off.
Result? You've just experienced growth.
Now you may have a beer.
The takeaway is this: you can't neglect marketing.
You could be the next Pat Flynn or whoever the fuck else, but if nobody knows you, you don't exist.
You ever meet people in your day to day life that are absolutely brilliant at something?
A musician, a mathematician, a ladies man, whatever - but nobody knows them?
Genius is all around us, but being seen is the name of the game.
If you build it they will come, right?
WRONG.
If you build it - and put a giant neon fucking billboard on the road with an arrow pointing to it - THEN they will come.
But just building it isn't enough.
This thread is becoming a real value bomb.
Let's keep that spirit going!