[Parzival]

https://www.welt.de/wirtschaft/article18...pscht.html

Quote:

A beverage brand has a touch-styled gown designed to show men's behavior in Brazilian nightclubs their misconduct toward women. The results are shocking, the men are astonished.

Who asks the women, hears something else: 86 percent of Brazilian women can report from unwanted touch or even handles to her body. But how do you prove to men that they not only behave wrong, but also do not even want to admit it?

In order to raise awareness of the misconduct among men, the beverage brand Schweppes in Brazil started an experiment. She commissioned researchers to design a special cocktail dress through her advertising agency Ogilvy: touch sensors that measure the duration and intensity of a contact and transmit it wirelessly to the researchers in real time are integrated in the fabric.

Would you grab?
Brazil, bring back some nice memories...

[Rotten]

I don't see why a beverage brand wants to get into the morality police game.

Obviously a SJW works there or at the advertising agency, but I can't imagine that this campaign helps their sales.

That said nearly all of the "unwanted touching" occurred on the shoulder, the shoulder blade, the upper arm, or on the waist right above the hip. And some of the touching was incidental. I was certain that the experiment might catch some sexual harassment such as ass grabbing or copping a feel, especially on the black girl, but I actually think the Brazillian Men acquitted themselves well. I am not bothered by the results of this video.

[SteezeySteve]

Isn't latin, especially south american culture fairly touch oriented anyways? If this was in Germany or England maybe it could be not culturally normal,but In brazil this isn't the case. (Someone with more knowledge confirm / give input?)

Obviously the solution would be don't go home with,make out with,and give your number to dudes who touch you at all. Then guys would stop doing it because it wouldn't be an effective strategy to get laid.

[Foolsgo1d]

So they want to give women a dress that goess off touch? In a bar and club setting? These nerds stay in their labs too much.

[redpillage]

Feminine logic: Wear a slinky dress at the height of your SMV and take your ass into a crowded club full of young drunk horny Latin guys. Then complain about them copping a feel on camera.



Here's a new meme for us: Schweppes - the brand that doesn't want men to touch hot women. Let's see how that next shareholder meeting turns out.

[Bacchus]

This ad is targeted at bitter bitches who drink gin and tonics.

[CynicalContrarian]

Mean-time, the last Brazilian chick I spoke to in Australia, said she was essentially disappointed that Australian men didn't exhibit more bravado similar to Brazilian men.

She may have tired of too much Brazilian male bravado, yet the Aus. guys she's dealt with, didn't have enough...

[The Father]

(12-04-2018 01:12 PM)Rotten Wrote:  

That said nearly all of the "unwanted touching" occurred on the shoulder, the shoulder blade, the upper arm, or on the waist right above the hip. And some of the touching was incidental. I was certain that the experiment might catch some sexual harassment such as ass grabbing or copping a feel, especially on the black girl, but I actually think the Brazillian Men acquitted themselves well. I am not bothered by the results of this video.

That's what I was thinking, as well! Latin cultures (and Italians) are touching cultures: Touching an arm, shoulder, etc would be done to a man as well as a woman! I didn't see ANY grab-ass which is what i was expecting. What WHINING! And Schweppes thought THIS was worthy of being a commercial? Ugh!

[The Father]

As others have observed, it was mostly shoulder and arm touching.

When I was young, some friends and i would go to a bar and have a boob-touching contest. You got one point for each time the back of your hand "accidentally" brushed her boob, and 2 points if you palmed it. What fun! We'd get 40, 50 points some nights. It was fun because you'd pretend it was an accident. Some girls would be mad by the end of the night, because each of us (5-6 guys, on average) had EACH "accidentally" palmed their boobs. But most liked the attention. What fun! Now we'd end up in jail. It wouldn't be one of hotties we touched, it would be a jealous fattie friend who reported us.

Take note, Schweppes Our boob-touching contests of a by-gone era - now THOSE were worthy of a TV commercial!

[TheFinalEpic]

A socially calibrated person includes kino in conversation, anyone that says otherwise is socially inept.

Most of these "touches" are guys trying to get her attention. They aren't sexual in the slightest. I get touched the exact same way daily; you don't see me wearing a dress with sensors in it doing a bullshit commercial.

[CynicalContrarian]

Quite likely, those complaining of others touching other people.
Are simply envious they are not being touched themselves. Especially in whatever fantasy scenarios they tend to live their lives through.

[Hombre]

Big difference between moderated kino of the shoulder and what is actual harassent.

[The Father]

(12-04-2018 08:39 PM)TheFinalEpic Wrote:  

I get touched the exact same way daily; you don't see me wearing a dress with sensors in it doing a bullshit commercial.

Well perhaps if you'd wear the dress, you'd BE in the commercial!

[rudebwoy]

Did that girl say she was interesting. LOL

[kazz]

I dont know why but this triggered me... To remember this....

[Vladimir Poontang]

Two can play at that game. I'm going to invent a touch sensitive wallet.

[EvanWilson]

(12-04-2018 05:07 PM)redpillage Wrote:  

Feminine logic: Wear a slinky dress at the height of your SMV and take your ass into a crowded club full of young drunk horny Latin guys. Then complain about them copping a feel on camera.



Here's a new meme for us: Schweppes - the brand that doesn't want men to touch hot women. Let's see how that next shareholder meeting turns out.

Your sarcastic remark is exactly why the ad campaign is so bad and even strange.

The essence of any good marketing campaign is to take something that invokes good or positive feelings in a person and get them to associate it with the product being advertised. Then the person will want to buy the product in order to experience those same positive feelings again.

This ad campaign does the opposite by generating negative feelings. For women the theme is to associate the product with unwanted touching and harassment. For men the ad is to associate them being made to feel bad for something they did not even do (i.e. the male viewer is not even the one making the contact but being told they have done something wrong and being made feel bad for it.)

So, for both sexes the ad campaign is associating their product with negative feelings and emotions.

This is worse than a poorly designed ad campaign, I think it even has potential to cause a sales decrease in the product if shown enough.

If the company really wanted to do some kind of public service message or awareness campaign, they should do it with something that does NOT mention or involve their product line or even company.