There's an trio of talented players rising up the high school and college ranks. Their father seems to be cut from the same cloth as the fathers of Tiger Woods and the Williams tennis sisters.
![[Image: fdd2a961-c531-e511-bef0-a0369f3c1b4c_original.jpg]](http://images.maxpreps.com/site_images/editorial/article/f/c/a/fcada366-0209-4b10-9d62-1576179d044b/fdd2a961-c531-e511-bef0-a0369f3c1b4c_original.jpg)
http://www.cbsnews.com/news/march-madnes...avar-ball/
The dad created a sports brand and, after not finding a corporate sponsor that was willing to co-brand with him, decided to go on his own, releasing a $495 sneaker. His decision has been panned.
http://deadspin.com/why-the-hell-are-lon...1794953264
![[Image: c_aahaivwaaj32z2.jpg?quality=65&strip=al...&strip=all]](https://heavyeditorial.files.wordpress.com/2017/05/c_aahaivwaaj32z2.jpg?quality=65&strip=all&w=780&strip=all)
His business idea is not bad (cut out the middleman and sell direct to what is sure to be a huge audience of fans), but the execution seems shaky so far. The dad is obviously driven and focused, so I'd give him a couple years to get up and running while people laugh and mock. He will have full ownership of products for what will likely be an entire product line and sales opportunities for at least 2 decades.
![[Image: fdd2a961-c531-e511-bef0-a0369f3c1b4c_original.jpg]](http://images.maxpreps.com/site_images/editorial/article/f/c/a/fcada366-0209-4b10-9d62-1576179d044b/fdd2a961-c531-e511-bef0-a0369f3c1b4c_original.jpg)
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One player to watch in this year’s NCAA March Madness is UCLA freshman Lonzo Ball. The star point guard is projected to be a top NBA draft pick after just one year in college, and his two younger brothers are dominating their high school competition.
Lonzo’s father, LaVar Ball, built a backyard basketball court with one goal in mind: to turn the three Ball brothers – Lonzo, LiAngelo and LaMelo – into ball players.
LaVar and wife Tina Ball met when both played college basketball.
“So was this, ‘Hey, let’s have a family of basketball players?’” CBS News’ Dana Jacobson asked.
“To know we was gonna be playin’ basketball, you gotta have the right genes,” LaVar said. “I had a lot of short cuties, but Tina was tall – wow, ka-boom! So I was, like, ‘Man, you know what? I’m gonna get three boys.’”
“Tina, did you know this was what you were in for?” Jacobson asked the Ball brothers’ mother.
“Oh, that was the plan. He said, ‘Tina, I’m gonna have boys. I hope you didn’t want girls,’” she said.
And just as LaVar predicted, the couple’s basketball genes were passed along to their sons.
“I knew I had a brand once I had all three of ‘em. It’s gonna be the Big Baller brand,” LaVar said.
Of course those Big Ballers started off small.
http://www.cbsnews.com/news/march-madnes...avar-ball/
The dad created a sports brand and, after not finding a corporate sponsor that was willing to co-brand with him, decided to go on his own, releasing a $495 sneaker. His decision has been panned.
Quote:Quote:
That Lonzo Ball is going to have his own sneaker from his own brand is not unprecedented. The price, however, is: The going rate for the ZO2: Prime is $495 (and $695 for sizes 14 and up). There is also a premium, autographed version for $995 (again, $200 more for big sizes). And if those aren’t in your price range, the ZO2 slides are a mere $220.
If you can believe it, the sneakers were roasted on social media. Many people pointed out their similarity to the Kobe 8, others noticed the logo looked like a ripoff and everyone clowned the price point. Even Shaquille O’Neal and Stephon Marbury, who both have licensed their names to budget sneakers, mocked the $495 kicks.
http://deadspin.com/why-the-hell-are-lon...1794953264
![[Image: c_aahaivwaaj32z2.jpg?quality=65&strip=al...&strip=all]](https://heavyeditorial.files.wordpress.com/2017/05/c_aahaivwaaj32z2.jpg?quality=65&strip=all&w=780&strip=all)
His business idea is not bad (cut out the middleman and sell direct to what is sure to be a huge audience of fans), but the execution seems shaky so far. The dad is obviously driven and focused, so I'd give him a couple years to get up and running while people laugh and mock. He will have full ownership of products for what will likely be an entire product line and sales opportunities for at least 2 decades.
Roosh
http://www.rooshv.com