http://www.news.com.au/lifestyle/beauty/...681bf5d376
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Once again: advertising companies have no interest in actually changing beauty standards. They are only interested in widening their customer demographic. As Last Psychiatrist says: "If you've seen the ad, it's for you."
Didn't take long for the rationalisation hamsters to start whirling, of course.
From a fat fuck model who profits from making women even fatter:
Nobody cares whether you agree with the study or not, you fat bitch. You're not a scientist. You're not qualified to judge it or disagree with it.
And one of the pigpen keepers, er, model management people:
This one is basically the pimp for fat bitch models. Of course she's going to defend her massive stable. And again she just spurts out there that "other factors may play into it." What, one wonders, is her qualification to say that?
And even the eating disorders foundation isn't prepared to say "Yep. Fat bitches should not be modelling.":
Yeah, let's just not tell people "you are too big to be healthy." Let's focus on "health", whatever that is, not weight -- never mind that when you're young, your body can take more abuse healthwise, but that abuse comes back to haunt you later on.
Quote:Quote:
THE USE of plus-size or ‘realistic’ models in advertising, such as the women seen in the recent Australian Target catalogue or Dove commercials, are being linked to poor health choices and rising obesity rates among consumers.
According to a study out of Simon Fraser University in Canada, and published in the American Marketing Association’s Journal of Public Policy & Marketing, advertising campaigns that lean towards using ‘plus-size’ models are having a “detrimental” effect on the public’s lifestyle and eating behaviour.
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Quote:Quote:
Speaking to news.com.au, lead author and associate professor of Marketing at California State University, Dr Lily Lin said the reason for the poor health choices are because of the use of reassuring slogans such as ‘real’ and ‘normal’ next to ‘plus-size’ models.
“We were noticing more and more of these types of ads being used in the marketplace. At the same time, we continued to hear about the rising rate of overweight and obese people in much of the western world,” Lin said.
“In one of the experiments, participants were given 3 advertisements. One ad had a plus-size model with an accepting slogan, one was just an image of a plus size model and the third had no model at all.
“Participants filled out questions about their evaluation of each ad, including how they felt about exercise and food choices based on what they saw in the advertisement. The participants were required to select food items in response to each variant of the ad, and when we summed up the number of foods selected by the groups, the women who saw the ad with the ‘normal’ or ‘real’ body slogans made higher calorie and poorer exercise choices.”
The study had a total of 1,032 participants across the 5 studies that were conducted for the research. The participants were randomly assigned to different conditions in each of the studies, so there was no difference in BMI between the different conditions. Dr Lin said that the participants’ own BMIs also did not have significant effects on the results.
Once again: advertising companies have no interest in actually changing beauty standards. They are only interested in widening their customer demographic. As Last Psychiatrist says: "If you've seen the ad, it's for you."
Didn't take long for the rationalisation hamsters to start whirling, of course.
From a fat fuck model who profits from making women even fatter:
Quote:Quote:
Speaking to news.com.au, Australian ‘plus-size’ model Laura Wells said despite not agreeing with all results from the study, she understood the problem around the use of words such as ‘real’ or ‘normal’ in advertising.
“I understand the problem when using the world ‘real’ and ‘normal’ on images, regardless of the models size,” Laura said.
“Everyone is real. Normal comes with what you choose is normal, so I understand that part of the study.
“My job and title is plus size. I’m 23 BMI and size 14. To identify a ‘plus-size’ model as encouraging obesity is where I don’t agree with the study.
“Throughout my career, the amount of messages I receive from people who have used images of me to lead a healthier life, and love their body. I’ve seen people accept who they are and be the best they can,” she said.
“I encourage people to drop those terms, like ‘real’ or ‘curves,’ because for me everyone is different and that’s the beauty of the world. We don’t and can’t all look the same,” she said.
In terms of the participants who took part in the study, Laura questioned what their usual food and lifestyle choices were outside the focus group.
Nobody cares whether you agree with the study or not, you fat bitch. You're not a scientist. You're not qualified to judge it or disagree with it.
And one of the pigpen keepers, er, model management people:
Quote:Quote:
Catherine McGill, General Manager of Vivien’s Model Management, was surprised by the study, saying the use of a ‘real’ sized women had been a welcome change to the industry over the past few years.
“I find it very pleasing when advertisers use different size shapes,” Mrs McGill told news.com.au.
“I prefer to see a retailer or advertiser, like Target or Myer, use a range of models. Earlier this year, The Upside activewear did the same thing and I think that’s really good. Either extreme isn’t a good thing, but a range of normal body shapes is representative of the community,” she continued.
“The use of the words ‘normal’ or ‘real’ is accurate and factual. So that’s what surprises me, and is what I find hard to understand a link between the two [bad health trends and accepting slogans]. I think there may be other factors that play in to it.
“Skinny models encourage anorexia, and now using ‘real’ and ‘normal’ models encourage obesity. You can’t win,” she said.
This one is basically the pimp for fat bitch models. Of course she's going to defend her massive stable. And again she just spurts out there that "other factors may play into it." What, one wonders, is her qualification to say that?
And even the eating disorders foundation isn't prepared to say "Yep. Fat bitches should not be modelling.":
Quote:Quote:
In response to the study, Australia’s The Butterfly Foundation said the focus needs to be shifted away from weight, and refocused on health and physical wellbeing.
“At a time when eating disorders are affecting close to one million Australians, The Butterfly Foundation feels there needs to be a strong focus on health, not weight and that equal consideration should be given to the social, emotional and physical aspects of health,” the foundation’s CEO, Christine Morgan told news.com.au.
“Our environment is currently filled with subconscious messages about idealised beauty, body shape and size. People of all ages are bombarded with images that often promote unrealistic, unobtainable and highly stylised appearance ideals which have been fabricated by stylists and digital manipulation and cannot be achieved in real life.
“Those who feel they don’t measure up in comparison to these cultural ideals can experience intense body dissatisfaction which is damaging to their psychological and physical wellbeing. “These high levels of body dissatisfaction and weight concerns are also leading to an increasing number of men and women engaging in disordered eating behaviours,” she said.
Yeah, let's just not tell people "you are too big to be healthy." Let's focus on "health", whatever that is, not weight -- never mind that when you're young, your body can take more abuse healthwise, but that abuse comes back to haunt you later on.
Remissas, discite, vivet.
God save us from people who mean well. -storm