Quote: (02-29-2016 08:43 AM)glugger Wrote:
Quote: (02-18-2016 06:56 AM)Phoenix Wrote:
This is because vodka has only two components -- alcohol & water. The value of Grey Goose is purely in the physical bottle and its label.
This is misleading, ALL spirits are just alcohol and water. Vodka is produced in the same way as any other spirit, the only thing that varies is aging and the base sugar used (sugar cane for rum, barley for whisky, etc).
But it is true that people can't tell the difference, BBC explained it well in this article: http://www.bbc.com/news/magazine-18360315
Quote:Quote:
Spirits experts say that in fact, drunk neat and at room temperature, premium vodkas do offer a variety of subtle variations in flavour, sweetness, mouth feel and weight.
But the average punter who orders a vodka-tonic cannot taste the difference, and even in blind taste tests average drinkers cannot consistently distinguish between different bottles, according to analysis by market research firm Mintel.
glugger, I agree with your assessment for the most part, but a couple caveats:
1. The BBC article you refer to was published in 2012. The Vodka game has changed since then. For example, Tito's and Ciroc have emerged as significant market share contributors. Tito's and Ciroc are distilled from corn and grapes, respectively. I thought Tito's and tonic tasted terrible, but many people like it- or more likely give loyalty to the words "handmade Texas vodka" on the label. Ciroc, like Effen, has heavy promotion in the hip-hop/ rap community from their investors. It's all about status.
2. If you exclude designer vodkas like grey goose, which were intended to taste better in certain popular cocktails than on their own (which they do well), the origin and purity of the water used in distillation makes a big difference and provides a part of the taste. The purity levels evolved over time, Smirnoff leading the way as one of the brands that set a standard with 3x distillation. Historic brands have been doing this for generations, but there is a reason that no bar in America features a Taaka Martini. Consumers may not be able to describe it, but they know it when it touches their lips. It's not what's in the water, it's what isn't. An extreme example of this would be what the citizens of Flint, MI are experiencing.
I will concede a Cape Cod or Screwdriver are cocktails that make no sense to use a call vodka. You can pour McCormick, Gordon's, or Popov, and they'd be none the wiser. But if your local watering hole will let you, ask to sample a small amount of their best sellers right out of the bottle. I think you'll be surprised which ones are the best.