Check out this interesting report:
http://www.nytimes.com/2014/03/30/theate....html?_r=0
It continues. It was funny that Broadway tried to market "Rocky" from a romantic angle:
Turning "Rocky" into a romantic musical -- no wonder it bombed with men. Surely, the only thing a man wants to see less than a typical romantic musical is to see a masculine hero feminized by one.
http://www.nytimes.com/2014/03/30/theate....html?_r=0
Quote:Quote:
In Audiences on Broadway, Fewer Guys Among the Dolls
By PATRICK HEALYMARCH 29, 2014
More men are steering clear of Broadway, and not even this spring’s ultimate bro show — “Rocky,” the new musical about the beloved boxing underdog — has found a way to fill seats with them.
While men have been hanging back for years, their current scarcity, at a time when overall Broadway attendance is down, is particularly stark. Only 32 percent of audience members last year were men, or 3.7 million, compared with 42 percent (or 4.2 million) in 1980.
This season is not providing any relief. Yankees fans skipped the baseball-themed “Bronx Bombers,” which flopped fast. John Grisham guys passed on the adaptation of “A Time to Kill,” which closed after seven weeks. Among musicals, “Big Fish” was all about dads, and “First Date” sold shot glasses to underscore its dude appeal, yet both shows were strikingly poor sellers.
Women drive Broadway sales, though successful shows often depend on them to wrangle their husbands or boyfriends.
That might be the Achilles’ heel of “The Bridges of Madison County,” a new romantic musical based on the enormously successful book and film. Producers have taken out emergency loans to keep running, in part because the show has proved so unpopular with men.
It continues. It was funny that Broadway tried to market "Rocky" from a romantic angle:
Quote:Quote:
The Mirandas spoke after seeing “Rocky,” one of the big-budget new shows of the season. Producers believed that highlighting the show’s central romance in ads — with the tagline “Love Wins” — would attract women, while wide swaths of men would want to see a favorite hero. But “Rocky” has been struggling at the box office, grossing $799,879 last week, or 53 percent of the maximum possible amount — barely enough to break even.
Turning "Rocky" into a romantic musical -- no wonder it bombed with men. Surely, the only thing a man wants to see less than a typical romantic musical is to see a masculine hero feminized by one.