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The American Apparel neighborhood selection strategy
#1

The American Apparel neighborhood selection strategy

in nyc, american apparel was in the "coolest" parts of town, where all the young, artsy, trendy girls liked to hang out.

in miami, same thing. south beach and midtown.

makes sense.

now that i am going to berlin in a month, i am looking up where the american apparel stores are.

i wonder how many cities this works for....
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#2

The American Apparel neighborhood selection strategy

all of them, trendy stores go where the trendy people hang out.
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