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33% or higher response rate is what you should shoot for. Mine hovers between 25-40%. Sometimes I'm on fire and almost every girl is responding, other times I'll shoot off 15 emails and get maybe 1 response. A lot of it is timing and luck.
I get the same numbers. I've kept spreadsheets with response ratios for years and it seems that around 30% is my long term percentage. Out of girls who initially reply, I can meet up with around 50% pretty fast(within a week or two) the other 50% either disappear, flake, it takes a while, or it never happens. If I don't strike fast enough online another guy will, so when I get her out I go for the gold.