[Collide]

Quote:

In one of their experiments the team offered women the choice of two scenarios: Option A – to be given a $25,000 car while other women received $40,000 cars – and Option B – to get a $20,000 car with $12,000 cars for the other women. Ovulating women went for Option B, suggesting that ‘higher social standing’ compared with other women is what’s important to them.

This is the brilliance of living in a developing country. You can live on a modest budget and as long as everyone around you is doing worse your girlfriend will be satisfied.