There's some truth in Face and LMS but don't let it get to your head and blame lack of success because you don't have certain aesthetic features. Social skills, humor/wit, style/grooming, status, killer instinct, are still key.
Also these theories pertain more to 1st world countries than 2nd/3rd world where you consistently see really average looking guys with 7 or 8 HB's.
Also these theories pertain more to 1st world countries than 2nd/3rd world where you consistently see really average looking guys with 7 or 8 HB's.