Quote: (02-01-2018 03:58 AM)CleanSlate Wrote:
Quote: (02-01-2018 03:44 AM)This Is Trouble Wrote:
Quote: (02-01-2018 02:54 AM)CleanSlate Wrote:
Ok I ran my ad for a few days... my second attempt at FB advertising. Here are the metrics (rounded):
- 550 clicks
- 22k impressions
- 2.5% CTR
- A whooping $0.15 cost per click!
- Relevancy score of 2-3
I'm getting a lot of impressions, so I know I'm doing something right. But is the CTR too low, or right about average? And what does the relevancy score really mean?
What was the optin rate of those 2.5%?
No opt-ins, unfortunately. Maybe I'm not targeting narrowly enough?
Was there a reason to optin (ie freebie)?