[GlobalMan]

Cleanslate that is a good idea, one too often overlooked these days.

LouieG had an interesting method, and while he didn't get calls directly from it, it was memorable and he got some sales on follow up.

His thread is gold and the lessons and methods can be applied to many services, it directly helped me make money. I recommend anyone selling services read it all:

thread-29744.html


From Part 3- Getting Started:

Quote:

3.4 First Contact

My cold approach was simple. I printed 200 glossy postcards with a nice photo and my business’s name on one side, and blank space + fine printed contact info on the other.

In the blank space, I Sharpie’d two columns:

Left column - What I estimated the business’s profit to be on one sale, two sales, three sales, etc, of whatever service they offered. I kept my estimates of their profit-per-sale very conservative. I remember the principal of the investment bank laughed in my face for guessing he made only $20k per engagement.

That was embarrassing, but then he signed on for a $17k website, which provided a great deal of consolation.

Right column - The cost of a basic website. I made sure the cost was always less than the profit from two (at most three) sales for the client.

At the bottom I included a little note saying I’d like to meet & discuss further. I mailed them out on a Monday.

Almost nobody called back, and no one I ultimately sold to did. But I spent all day Thursday and Friday placing follow up calls, introducing myself, and asking if they’d received my postcard.

Many that I spoke to had, and a lot said they wanted to learn more. I kept these phone calls brief, and pushed for in-person talks. Some balked, some bit.

I set up a round of meetings for the next few weeks.

Now when doing B2B services like he was it is not uncommon to not receive many (or any) direct responses from the mailings- helping to get you some sales on follow up is the goal. A compelling and memorable direct mail does make a difference.