[Vaun]

I want to start a publishing website, with minimal upfront cost, other than creating and publishing content. The goal is to build traffic, and prove the concept, then later invest in a proper site once the traffic has been established. Its just an informative website, that talks about a niche topic, in a large consumer industry. The goal is to consistently publish a blog to get traffic, and have this blog with traffic become my MVP, minimum viable product. I want to prove out the business case with consistent traffic, to then create a full fledged site and brand around the concept.

I want to get this publishing business off the ground with minimal up front cost, except for the time and minimal expense of content creation, to get the site off the ground and attract traffic. If possible I want to monetize the site with ads. But the drawback is that most major blog platforms prevent this.

My choices;
Tumblr
Wordpress
Blogger
Facebook - either as a main or ancillary platform

Any others I am missing?

Any suggestions would help, thanks.