It goes back a lot longer than the 80s and 90s if we are defining these men as "nice", hard working, and conforming to society. The biggest difference is that in past generations, this was enough to secure a good woman. Men still have in their subconscious that pleasing women through such a persona and behavior will lead to sex and pleasant relationships with women. Such a fallacy and misconception is in fact, the basis for our awareness "Red Pill".
When did the modern beta male explode onto the scene?
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