Quote: (04-01-2016 10:42 PM)Laner Wrote:
I dropped a bunch of money on elevator advertising in mid to high luxury condo buildings. Its a digital display and looks good, although I have yet to get any sales from it. My analytics show people coming to my site, but no calls or emails yet. Its been two weeks, so my hopes are fading. I thought I would have a captive audience, but it turns out that the upside might be as little as brand awareness.
I find the trial and error aspect of marketing to be very important. When something is not working and is just eating money I now cut fast. When I first started my company I had more patience wishing and hoping things would work.