If "The Social Network" was accurate, wasn't one of the motivations behind Facebook was knowing who's fucking who? Didn't Zuckerberg start out with an on-campus online site where you could rate chicks? He's a geeky motherfucker, but he was thinking about pussy every bit as much as jocks and frat boys. He was just too geeky to know how to game for it.
"The best kind of pride is that which compels a man to do his best when no one is watching."