Quote: (07-17-2018 10:13 AM)Rotten Wrote:
She Ra is He-Man's sister. She also murdered He-Man.
He Man was a best selling toy for 5 years in the 1980s. In 1986, He-Man had 400 million dollars of Toy Revenue, had a hit TV show, had several hundred million in liscencing fees, a movie in production, and was valued as a one billion dollar intellectual property.
The key to the success of He-Man was cynical corporate market research. This research told them that 5 year old boys hate being bossed around and feel powerless. He-Man's slogan was "I have the power," and this was repeated in the cartoon, toy packaging, and advertising.
Little boys could have the power with He-Man. Until they couldn't.
See, the He-Man toys were big sellers with girls too. About 20% of buyers of He-Man toys were for girls, and this 20% was such a big number that He-Man toys were a #1 girls toy, outselling Barbie. There were girl He-Man characters. The line was inclusive from the beginning, but all of the figures were really juiced plastic moulded figures, without a lot of the features in girls toys like outfits and brushable hair.
The toy executives saw the success of He man among girls and created the sister She-Ra for girls. She-Ra borrowed He-Man's slogan "I have the power," and borrowed the plots from He-Mans cartoon. But the She Ra dolls were 9 inches to He-Mans 5 1/2, and had pink unicorns, brushable hair, and changeable outfits.
Once little boys saw their little sisters shouting "I have the power," playing with girly pony unicorns, and She-Ra dolls that were so much bigger than He-Man ( that made He Man look like a wimp), boys abandoned He-Man in droves. Sales for He-Man fell off the cliff. He-Man didn't have the power any more, that was given to his sister.
And once boys stopped playing with He-Man, girls stopped playing with She-Ra. The extensive market research for boys was not done with girls. That market research would have told them that those girls were buying He-Man in large numbers to play with the boys, not because of the value of the toys themselves.
So, by killing the appeal of He-Man for boys (the power fantasy), they also killed He Man for girls. He-Man is toxic even in 2018, nobody can find buyers for it.
Disney's Star Wars changes were able to rapidly destroy Star Wars toy sales by similarly betraying the same audience. When Toys R Us died, it's shelves were full of 2-5 year old Star Wars toys that never sold.
The girls who watched "She-Ra" as a kid, watched "Tomb Raider" and supported the genre of "90 pound waifs beat up 300 pound wrestlers" As adults.
So, was She Ra ahead of its time, or just the toxic poison that destroyed 1 billion dollars of shareholder value? Powerful girls cartoons are mainstream these days. And will girls support a She-Ra who kind of looks like Disney's Tarzan?
Excellent post - that is what is being done to Star Wars.
Women love Star Wars too, we don't owe men anything, we will henceforth cater everything to women:
And your flop is female.
This She-Ra will do the great job of appealing to 1-2% of the lesbian and SJW female population - way to make a show.
Hollywood has been trying to subvert female power-fantasies since a long time. They even tried it with Conan and this Red Sonja chick in the 1980s:
Arnold in his prime was not man enough for her.