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Adidas Too Busy Virtue-Signalling About SJW Issues To Notice One Of The Best Ads Ever
01-08-2017, 03:46 PM
Quote: (01-08-2017 03:02 PM)FlyHigher123 Wrote:
Why do you guys even care about Adidas at all? I don't see the point in buying their products. The money you pay is not for superior quality or anything else valuable but solely for sponsoring their athletes. Some people may think the image of the athletes is transferred to them if they wear it, but I hope nobody in this forum believes this.
If wearing ADIDAS helps you connect to the ATHLETE ARCHETYPE, you should WEAR IT. A brand can be a gateway to an archetype is you need one. Think Nike and their "JUST DO IT" slogan, or Lance and his bracelets. (I think both of the campaigns are misguided though).
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Adidas Too Busy Virtue-Signalling About SJW Issues To Notice One Of The Best Ads Ever
01-08-2017, 04:31 PM
That ad is complete shit. It's completely off-brand - it has nothing to do with what adidas stands for as a brand. Shitty aesthetic. Looks really retro, like something from the 70ies. An old-people home? Why the hell should adidas use something like that. If i worked for adidas I would have thrown this video in the trash can after 3 sec. As you probably know adidas is currently surfing the Yeezy wave. That's the complete opposite of what that video is all about. I really have absolutely no clue why someone would think that adidas should have bought that ad and aired it.
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Adidas Too Busy Virtue-Signalling About SJW Issues To Notice One Of The Best Ads Ever
01-08-2017, 05:03 PM
Style-wise adidas sucks balls, so does Nike and Puma.
Wear Kappa, Fila or Diadora. Italian brands ftw
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Adidas Too Busy Virtue-Signalling About SJW Issues To Notice One Of The Best Ads Ever
01-09-2017, 01:32 AM
Quote: (01-08-2017 05:03 PM)TigerMandingo Wrote:
Style-wise adidas sucks balls, so does Nike and Puma.
Wear Kappa, Fila or Diadora. Italian brands ftw
Take it easy guido.
"I have refused to wear a condom all of my life, for a simple reason – if I’m going to masturbate into a balloon why would I need a woman?"
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Adidas Too Busy Virtue-Signalling About SJW Issues To Notice One Of The Best Ads Ever
01-09-2017, 10:38 AM
^ That's what gets pussies wet? Those fugly overpriced moon boots with the tacky swoosh symbol all the way across?
I don't know anyone of substance who wears that kind of shit.
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Adidas Too Busy Virtue-Signalling About SJW Issues To Notice One Of The Best Ads Ever
01-09-2017, 01:07 PM
In the 80s Benetton ran an advertisement campaign showing AIDS patients;
According to what many say here the company's target audience would be AIDS patients only.
It is certainly not so. An ad campaign with minimal or no target audience shows strength ("belief in the product" for the more business minded) and that the company does not care only about money. It communicates "we are so good we don't need to advertise our products directly".
The ad with the old runner is "problematic" in the sjw sense, in that it is not "current-year" enough, it is not about some -phobia, it is about persons of "priviledged" background etc.. Essentially it is not negative (eg. showing some freak) or virtue signalling enough.
I personally don't care that the ad doesn't pander Adidas' "target audience". In fact any ad that doesn't do that will draw my interest more than any that does; it is a good thing if you do not belong to anyone's "target audience".
That ad would be good publicity for Adidas in every sense. (it has a positive message and has currently 8.733.381 views). If they chose "straight" (eg. "this is our shoe, buy it") or "negative" (eg. "we support drug addict trans freaks") I won't shed a tear. Hopefully they'll come to their senses if they lose money. (Most probably they will not though).
The good thing is that the young director did a good job and shows promise.