This makes sense to me, as do most (all?) archaic trends. From Chuck Ross at The Good Men Project via Gucci Little Piggy.
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Mattress stores are about as common today as vitamin shops, organic markets, and gourmet coffeehouses. Consumers are dying for bed comfort, but they’ve yet to make a massive push towards decoupled sleep. Not only do we have the bed stores, but we have the Brookstone outlets that sell all sorts of sleep aid devices; we have the TV commercials advertising special comfort beds whose major selling points include isolated springs which prevent one person’s bed movement from disturbing the other. We want out of the system, but we don’t want to break from it. There is a first-mover disadvantage in a myriad of ways: hurt feelings, fears of rejection, disapproving comments from friends or family.
And then, of course, we have the covers. This is a widespread cultural meme—fighting for covers. This is the natural outcome of a systemic over- and under-lay. What we have is a turf battle on two fronts—one above and one below the couple lying in limbo. When presented this way, I have to ask, what is so great about sleeping in the same bed?
As we’d expect, research has been conducted on this topic, and it seems perfectly intuitive. Research from the University of Vienna found that when men slept with a partner they performed worse on cognitive tests than when they’d slept without a partner. They also displayed higher stress hormones. Women, on the other hand, did not display such drastic changes in mental ability and stress. They were able to reach deeper sleep when sleeping with a partner.
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