What's the smart thinking on info products these days?
A few years ago, you mention passive income and a popular business model was the 1-page sales letter, the $47 ebook, and buying traffic through Google Adwords.
I've had an awesome idea for an info-product that I'd write myself. It "solves my own problem", is a great value proposition (i.e. generates alot more value for the buyer than it costs) and Im nearly certain there's plenty of other people who would be interested, if I could get it in front of them.
However I know things have changed since 2006 with selling online. I know various smart online-biz types would say that just selling ebooks without a "warmed up", trusting audience is a pretty poor proposition - Info prods are best used when you have an audience of a couple of years that you have trust and credibility with, that you have a list to market to, that you can ask for input as you develop the product to laser-target exactly what they want, etc etc.
Also the idea that people dont buy ebooks for $50+ any more, and courses or "guides" at higher price points are more lucrative.
What do y'all internet marketers think?
I guess it'd take me maybe 3-4 weeks to write (optimistic, perhaps alot more), and then some figuring out of basic adwords/facebook marketing.
Id enjoy writing it and I can do the sales copywriting. I would be happy to do it in a way where a blog is an easy byproduct. If it takes a few months to build something of an audience via a blog before I can make some good money selling it, I guess I'd be OK with that.
Just wondering whether this is a good proposition or not in 2012, or whether info-products are a losing bet and I'm better off directing my energies to a higher ticket service or product that doesnt require a pre-gathered audience, just a solid offer and advertising.
A few years ago, you mention passive income and a popular business model was the 1-page sales letter, the $47 ebook, and buying traffic through Google Adwords.
I've had an awesome idea for an info-product that I'd write myself. It "solves my own problem", is a great value proposition (i.e. generates alot more value for the buyer than it costs) and Im nearly certain there's plenty of other people who would be interested, if I could get it in front of them.
However I know things have changed since 2006 with selling online. I know various smart online-biz types would say that just selling ebooks without a "warmed up", trusting audience is a pretty poor proposition - Info prods are best used when you have an audience of a couple of years that you have trust and credibility with, that you have a list to market to, that you can ask for input as you develop the product to laser-target exactly what they want, etc etc.
Also the idea that people dont buy ebooks for $50+ any more, and courses or "guides" at higher price points are more lucrative.
What do y'all internet marketers think?
I guess it'd take me maybe 3-4 weeks to write (optimistic, perhaps alot more), and then some figuring out of basic adwords/facebook marketing.
Id enjoy writing it and I can do the sales copywriting. I would be happy to do it in a way where a blog is an easy byproduct. If it takes a few months to build something of an audience via a blog before I can make some good money selling it, I guess I'd be OK with that.
Just wondering whether this is a good proposition or not in 2012, or whether info-products are a losing bet and I'm better off directing my energies to a higher ticket service or product that doesnt require a pre-gathered audience, just a solid offer and advertising.