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RSD Business Model and Revenue
#26

RSD Business Model and Revenue

Quote: (06-28-2012 02:53 PM)thegmanifesto Wrote:  

What does a bootcamp cost?

If a bootcamp is $1500 and if they did $3 million, that is 2000 attending a bootcamp in a year.

Is that possible?

I don't know if that is accurate but definitely possible.

I know from selling other high priced products that it all comes down to marketing.
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#27

RSD Business Model and Revenue

Quote: (06-28-2012 02:56 PM)youngmobileglobal Wrote:  

Quote: (06-28-2012 02:53 PM)thegmanifesto Wrote:  

What does a bootcamp cost?

If a bootcamp is $1500 and if they did $3 million, that is 2000 attending a bootcamp in a year.

Is that possible?

I imagine most of their revenue comes from product sales, not bootcamps.

I may be wrong.

Do you think they really have 100 people working there?
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#28

RSD Business Model and Revenue

Quote: (06-28-2012 03:13 PM)thegmanifesto Wrote:  

Do you think they really have 100 people working there?

I guess they count their interns everywhere around the world that help out on bootcamps too. But they are unpaid obviously.
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#29

RSD Business Model and Revenue

RSD makes very little of product sales, they are mostly pirated. They admit it itself, most people find them through pirated material.

Right now their revenue makers are Bootcamp and Hotseat. They also have a monthly subscription going on too called RSD mastermind that I guess they make a decent amount from.

Hotseat in particular is very profitable. Each seat is for 300 dollars and a major city can have 50 customers(so around 15k in revenue). They tour around and I guess they make tons of that.
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#30

RSD Business Model and Revenue

Quote: (06-28-2012 02:56 PM)youngmobileglobal Wrote:  

Quote: (06-28-2012 02:53 PM)thegmanifesto Wrote:  

What does a bootcamp cost?

If a bootcamp is $1500 and if they did $3 million, that is 2000 attending a bootcamp in a year.

Is that possible?

I imagine most of their revenue comes from product sales, not bootcamps.

I may be wrong.

You're probably wrong.

Why?

Piracy.

Piracy is killing the information economy right now. Once your shit is on piratebay, you can't get it off, because they are in sweden, so you just get incessantly raped since there are no repercussions for stealing, and basically everyone knows this.

I bet they make it off of bootcamps, and things like hotseat (where they show in field footage in person and break it down live). The reason they started doing hotseat (and have security so that no one can bring cameras in) was because their released programs were getting pillaged online on bit torrent.
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#31

RSD Business Model and Revenue

Quote: (07-05-2012 09:25 AM)Rurik Wrote:  

Quote: (06-28-2012 02:56 PM)youngmobileglobal Wrote:  

Quote: (06-28-2012 02:53 PM)thegmanifesto Wrote:  

What does a bootcamp cost?

If a bootcamp is $1500 and if they did $3 million, that is 2000 attending a bootcamp in a year.

Is that possible?

I imagine most of their revenue comes from product sales, not bootcamps.

I may be wrong.

You're probably wrong.

Why?

Piracy.

Piracy is killing the information economy right now. Once your shit is on piratebay, you can't get it off, because they are in sweden, so you just get incessantly raped since there are no repercussions for stealing, and basically everyone knows this.

I bet they make it off of bootcamps, and things like hotseat (where they show in field footage in person and break it down live). The reason they started doing hotseat (and have security so that no one can bring cameras in) was because their released programs were getting pillaged online on bit torrent.

You're correct. Primarily RSDs revenue comes from bootcamps and hotseats. Their goal is to put out tons of outstanding free content to establish value. If you don't buy at that time, then they hope you'll come to a free tour event. At the free tour they provide more value and upsell you on the hotseat or bootcamp.

Personally, I learned a lot from some of the videos, specifically those on success. I went to a free tour when one came to my city. At the free tour many of the guys in the audience were talking up the bootcamp and the hotseat. They weren't RSD shills or anything, just guys in the audience who felt that the programs were worth more than the cost.

I think the hotseat is a particularly elegant solution to the piracy problem. I attended one and having Tyler or Julien there in person to answer your questions is so much better than merely watching the clips on their own. Besides that, I met two dudes there who I'm friends with now and we go out talking to girls.

I'm not here to troll for them, I'm simply pointing out that the business model is based on producing tons of free content, demonstrating value through the content, using the content and the free tours to generate leads and upsell, following up on the leads, and then providing an experience that makes you feel you got your moneys worth.

I heard from one of the other local guys I'm friends with here that RSD is a starter business for Tyler. He's learning how to run the business, making connections, and building a following. At some point in time he'll branch out into self-development and take it mainstream--like Tony Robbins.
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#32

RSD Business Model and Revenue

I can tell you FIRST HAND that rsd never made 3 million in a year. Inc magazine asked them how much they made that year, and Nick (Papa) gave a bogus number. They didn't ask for any documentation or attempt to verify everything.

That year was also their highest grossing year. It was also before the economic crash. Their bootcamps were all full, which meant their instructors were put in high-end hotels. They were also making a killing on DVDs. Even at that time, they weren't grossing near 3 million.

Now things are a lot different. People have less disposable income, so loyal customers who had been buying each of rsd's dvd sets instead went to the torrent sites. Which is why they haven't released a dvd set in 4 years. It's also why hot seats will never be on dvd. Before their bootcamps would fill up, but nowadays you can signup to any bootcamp last minute. So instructors get paid less, and instead of staying in high-end hotels they're crashing on interns couches. As a result most of their top guys from 3 or 4 years ago have left the company, and either do private bootcamps or are now in other ventures.

It's certainly not the cash cow that some of you are speculating it is.
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#33

RSD Business Model and Revenue

Quote: (08-04-2012 04:15 PM)maccc Wrote:  

I can tell you FIRST HAND that rsd never made 3 million in a year.

Expand on this for us. You worked there? You were a client?
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#34

RSD Business Model and Revenue

Quote: (07-07-2012 11:35 AM)Tai Pan Wrote:  

I heard from one of the other local guys I'm friends with here that RSD is a starter business for Tyler. He's learning how to run the business, making connections, and building a following. At some point in time he'll branch out into self-development and take it mainstream--like Tony Robbins.

Yeah, he's mentioned this a few times on the website.

My question is, why doesn't he just do it now?

RSD has a pretty big audience, bigger than anyone else in the seduction community or any of its spin off networks.

And I don't really think he's going to get it much bigger, if he keeps up with the angle he's going with now.

I mean, it seems to me that the whole "PUA" community has basically splintered off into two "spinoff" niches:

- International dating/tourism .

- Political commentary on feminism and misandry (the first two are often combined).

- Mainstream male dating advice (i.e. dudes you see on askmen.com).

But as far as the traditional "The Game" style PUA scene, that really seems like more and more of a passing fad every day. The problem is it turns off a lot of people who would like mainstream watered down "beta" advice, without polarizing and engaging people as strongly as the politically charged material you see on Roosh's blog, for example.

As "unique" as RSD is, it still seems to resemble traditional "The Game" style PUA stuff more than anything else.

Tyler could probably bridge the gap into the mainstream by hitting on niche number 3. Of course, this would mean selling down watered down stuff that isn't as effective as what he's doing now, but a big part of "going mainstream" is just accepting that you're now more an entertainer than anything else... That's why they call it "selling out."
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#35

RSD Business Model and Revenue

From what I understand it's more about him growing his own skills and "chops" (business, coaching, teaching, public speaking, writing... etc) so he will be equipped to smash it when he switches over.

You know, he's in an LTR with two kids, and going out every night approaching until he's 35? Just to see how far he can take his game? I dont think you can look at a guy like that and analyse his business through a traditional lense [Image: wink.gif]
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#36

RSD Business Model and Revenue

Quick question:

Is RSD bigger than Love Systems and Venusian Arts in terms of revenue?

I kind of wonder which is the biggest, besides David D since he is more mainstream. It would be interesting to know since I guess it could gauge how big a PUA company that sells bootcamps, e-books, etc. could get.
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#37

RSD Business Model and Revenue

Quote: (06-25-2012 07:27 AM)WestIndianArchie Wrote:  

RSD has been able to rely their fame and most importantly Tyler Durden/Owen Cook as the real bread winner. Jeffy and the other guys just don't have the same charisma and star power.

Whenever Owen decides to hang it up and move on to "personal development" the company will fail, because it's very tied to Owen.

2016. They've been shifting towards personal development for a few years. Has the brand slowed down? Possibly, hard to check the financial.




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#38

RSD Business Model and Revenue

^ Well, at least RSD hasn't gone political ... yet.

Imagine if all the RSD aspies did ...
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#39

RSD Business Model and Revenue

3 million revenue is what average mom and pops pharmacy makes in Australia. I need to know what the expenses are...but just based off the numbers it's more likely these guys are hustling for money harder than the average business owner with similar revenue levels. It'll be interesting to see what direction they go in. The internet is saturated with mystery method derivatives, people have less disposable income and there is much more competition now.
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#40

RSD Business Model and Revenue

Hotseats are most likely their main revenue source.

Bootcamps aren't too profitable, Tyler admitted it outright and said that's why many of their competitors failed - they believed they'll make money with bootcamps 'like RSD does', the only thing is that RSD actually doesn't.

The instructorConfusedtudent ratio is the culprit, that's the reason why bootcamps have very limited profit potential.
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#41

RSD Business Model and Revenue

Quote: (12-08-2016 11:13 AM)[email protected] Wrote:  

3 million revenue is what average mom and pops pharmacy makes in Australia. I need to know what the expenses are...but just based off the numbers it's more likely these guys are hustling for money harder than the average business owner with similar revenue levels. It'll be interesting to see what direction they go in. The internet is saturated with mystery method derivatives, people have less disposable income and there is much more competition now.

Can't really compare a low volume high margin model to a high volume low margin model.

Your local mom and pop corner shop may achieve $3M is sales but at least $2.85M is purchases of goods for resale. That's before you start to look at admin expenses and wages. I doubt a mom and pop corner shop make 1% for themselves on the total revenue.

RSD are a very low volume high margin product. The gross profit margin is probably similar to many other consulting firms. The only major cost of sales is instructor wages and a few other things. Whether the instructors or salaried or subcontracted could play an enormous factor it what the net income actually is for the company.

I've never met anyone who has paid for a bootcamp, then again I doubt many people would actually admit to it.

Here is information on PUA Training Ltd. A UK based company which may serve as a better indicator when analysing RSD business model.

PUA Training Ltd sell seminar DVDs, books & advertising on their website. No bootcamps.

https://beta.companieshouse.gov.uk/company/06381036

The company is currently going through insolvency procedures owing £863k of which £118k is to the Director (so not a real debt) meaning it has a net worth of -£745k.

In 2008 made £44k LOSS
In 2009 made £37k PROFIT
In 2010 made £37k PROFIT

I can't not obtain information for 2011 onwards.


RSD do sell bootcamps in a larger market and are more well known so it definitely possible that they do make a profit.
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#42

RSD Business Model and Revenue

The regular mom and pops pharmacy doing so-so in Australia makes 8~12% net profit from total revenue each year depending on location and how competitive they are (Been in this industry for 6 years). I Probably should not have brought it up because it's a terrible comparison...pharmacies in Oz are regulated, subsidised and protected by government while RSD is not.

Thanks for the PUA training ltd data. Never realised how hard business was in this industry. The UK is a competitive place to sell game or ...anything. The economy has been in shambles as far as I can remember.
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#43

RSD Business Model and Revenue

As I understand, Daygame.com actually had some debt too. So my guess is this business is not only niche, but crowded as well.
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#44

RSD Business Model and Revenue

[email protected], are you looking to open a pharmacy or PUA company with your PredictIt winnings????
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#45

RSD Business Model and Revenue

Quote: (12-09-2016 02:32 AM)[email protected] Wrote:  

The regular mom and pops pharmacy doing so-so in Australia makes 8~12% net profit from total revenue each year depending on location and how

Ahh. I missread you. That would make sense that a pharmacy would make higher returns that a convenience store. Being specialist an all. Off topic, is there much red tape in that area? I would imagine there is a fair amount of barrier to entry before you can set up. I know dispensers in the UK would need a qualification to allow them to give patients their prescriptions.
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#46

RSD Business Model and Revenue

Quote: (12-09-2016 08:52 AM)redbeard Wrote:  

[email protected], are you looking to open a pharmacy or PUA company with your PredictIt winnings????

I have a goal of opening up a pharmacy in Oz in 2018. I wish it could be sooner but I'll need more money which is why I have to invest my winnings carefully and not squander what the God Emperor has blessed me with.
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#47

RSD Business Model and Revenue

Since an ad came up to my youtube feed I decided to look up
and you holy shit you can't make this shit up.
RSD has hired a woman as one of their dating coaches.






https://www.rsdsarah.com/online-coaching/

4 hours of skype conversation for 3 grand.
[Image: laugh2.gif]
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#48

RSD Business Model and Revenue

^ I would pay any amount to know how to not pick up the women in the video.

I stopped listening to RSD after I realized that the goal is to sell a dream and extract as much cash as possible from their clients.
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#49

RSD Business Model and Revenue

I think wants to know if this (PUA-RSD- Pick up instructions even life developpement) business mode l is profitable

I personnaly cant see how it could be profitable , i wont pay someome that amount to teach me how to pick up a women. i would rather invest that amount on myself to improve my physicall appearence for example.

i was so surprised to so see how successful this RSD business model was
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