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Promoter Game
#1

Promoter Game

Anyone here have experience running game as a party/club promoter? I'm in the process of starting a night and would appreciate any advice.
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#2

Promoter Game

Quote: (05-13-2012 09:49 PM)soup Wrote:  

Anyone here have experience running game as a party/club promoter? I'm in the process of starting a night and would appreciate any advice.

Congrats on the new gig. I'm curious, what got you into promoting? Where will you be throwing parties?

I've been working in clubs for 6 years now, so I've seen a lot of different approaches, I'm going to break some of them down for you, so this is gonna be pretty long.

If you're in a part of the country with a nightlife worth talking about, the girls you are going to be dealing with are going to be the most materialistic, backstabbing, fickle and flaketastic chicks you've ever met. I've never been more appaled at the behavior of humanity than during my time at nightclubs as an dj / promoter. Do not forget this, they will use you for as many perks as possible for as long as you'll let them. You have to frame things subtly that if you're going to be hooking them up with shit that they should expect to bang.

They are usually online concerned with what you can do for them, which is almost always the following:

getting them into the club for free
skipping the line
Hooking them up on drinks
Getting rides home / food after the nights over (it never ceases to amaze me how simple things like getting a ride home and getting some late night grub are akin to climbing everest for the modern chick, they literally need nightlife babysitters)

Lets break these down then we'll go into some more theory:

Getting them in free:

As the promoter you'll be allowed to create a "list" of people that get in that night no matter what. Dangle this in front of chicks faces like they dangle their bodies around to get what they want.
"I can put you on the list" is such an amazing line to have in your back pocket when talking to girls about your promoter gig. chicks that are more savvy will ask you to get on the list when they find out what you do (they're probably doing this at multiple venues in the city, chicks are very calculating about the prospect of getting hooked up). with younger girls or ones that aren't club veterans its a great way to set yourself up as the big kahuna who get's shit done. BEWARE, chicks will use you for access to the club, so you'll have to keep them in check by making them work for it (read: SEX)

Skipping the line:

Girls love the idea of being able to text you when they're waiting in line to see if you can come get them in. Again, chicks will abuse the hell out of this, so you'll have to use it to reward good behavior (SEX). Its also a great way to get in with her friends if they know you're someone that can hook them up. I suggest playing it one of two ways:

1) acting like its no big deal for you to get them in since you "run the place"

or

2)Act like you are pulling major strings to get them in, reinforcing to her that she's getting a hook up. She'll either feel indebted to repay you (SEX) or be flattered that your making accommodations for her. A corollary would be to tell them not to get used to it, so they know that if they want to keep getting in with no hassles then they are gonna have to make it worth your while (THREESOME or more)

Since you'll spend some time working the line outside, find chicks who are hot when you're out there and pull them out of the line and into the club. Even if you don't know these chicks at all, NO GIRL in their right mind will turn down skipping the line to come inside. The chicks outside that don't get "picked" will be driven insane and start finding ways to impress you so they can get the special treatment (SEX). Don't just let them come in and then bouce, take them to a buddy's table and introduce them, then tell them you have to take care of some stuff and you'll be back later. OR you can post up with them for a little bit and get a few lines of information, maybe a number, then bounce and see them later when you have time. Key here is to stay busy. Since you're running the joint, you can't just plant roots and talk to her for an hour, keep her on her toes by bouncing around the spot TCB-ing (Taking care of business). Walk right past her later on without saying anything on your way to some important task. They'll try and grab ur attention, but act like you cant be bothered right now and you'll come say hi later. They'll dig the fact that your busy and getting shit done and will wait around for you to notice them.

Hooking them up on drinks

Tricky territory. As a promoter see if the club lets you have a "Tab" that your allowed to buy drinks on for yourself and others. DJs get this most everywhere. Again, just like the line situation, you can't allow them to abuse it otherwise they'll bankrupt you. Make sure they know that can get free drinks but don't shower them with it right away, make them earn it. Make sure they see you getting drinks for other people, this will drive them nuts. The jealousy of these girls is amazing to watch, even over something as simple as a $6 drink. Its worth your time to get a drink for a consistent attende (GIRL WHO COMES TO THE CLUB WHO YOU BANG ON THE REG) a drink or two, and the same goes for a girl who is obvi DTF. DO NOT become their personal cocktail waiter, they need to understand that to get drinks from you there will have to be an exchange of sex and they need to fall in line.

Rides home / food, general late night

Late night logistics are in your favor as a promoter. Think about all the times you've gone out with ur friends to a club and how short of a window you have once the lights come on. As the promoter you bypass this and can even invite people to hang out and drink WELL past last call / bar closing. This will allow you to isolate them and start setting up the "afterparty" at your place or her place. Get them a spot to sit at while you "close out the night", which is talking to bartenders and managers, maybe collecting some dough (if you are getting a cut that night make sure they see you, DHV is hug here and money gets these girls super excited). I love how if you frame things right, chicks will do anything you say at the end of the night in these situations. "You all just chill right here while I go take care of a few things, then we'll roll to IHOP and maybe back to my place for more drinks." They won't even say anything, they'll sit there and nod like preschoolers listening to their teachers give instructions, its amazing. Since simple late night logistics like a cab and food are over most drunk club girl's heads, they are okay adopting the role of student as you instruct them on how the rest of the night is going to go. Strong frame is crucial here

Misc hookups

Tell them that you can introduce them to the DJ and even let them hang out in the booth for a little bit while he spins. Chicks LOVE being in the booth. If its a proper setup that is centered on the dance floor and elevated this is even more of a thrill for them. Get tight with the DJ and let him know you might bring some girls in there to hang out, most DJs are cool with this as long as they don't fuck with equipment in the booth. At clubs these days the booth just kind of becomes another table service area for VIPs and chicks love being in there.

Show them a bathroom no one else can use that has no line, CRUCIAL for girls.

Invite them to come hang out with you as you "work" the line outside. Ask for their opinions on who should and shouldn't be let in. They'll get off on this like you wouldn't believe.
-----

I can't stress enough how the tactics above are meant to utilize what really gets chicks off when it comes to nightlife. U don't have to spend a ton of money (or any) for it to work, this is just another day at the office for you. They want to feel like Paris Hilton getting hooked up at some exclusive venue, and u can provide them with that based on ur job. Exploit the hell out of it.

To use a sales analogy, you're "funnel" will be full of "leads" (chicks) who are interested in you because of what you do. From then you'll have to qualify the ones who are DTF. I've spent about 6 years DJ-ing in clubs and its a great way to meet chicks, they'll usually approach YOU once they realize you "work" there. I'm not a big DHV guy, but working at a club is a pretty good way to earn status points and get the girl interested in knowing more about you. Depending on how tight your game is you may not even have to actually hook them up with shit, just make it seem like its a possibility. Thats because:

Women who get dolled up to go clubbing are addicted to the status and the idea of getting "hooked up". It's like how Jerry Seinfled described his dad in the episode "The Wizard": "He doesn't care about the gift. He gets excited about the deal" They like being able to say "I know the promoter" or "I hooked up with the DJ", just to say it, even though it usually doesn't turn into some amazing free night of bottle service and fist pumping.

Another benefit is that because of your status as the promoter you'll have girls hanging all over you either asking for stuff or just hanging out with you for the status points, which other chicks will notice. This pre-selection is so crucial at a club and will make other girls intrigued by the idea of you.

Make sure you look baller when you're working. Specifics will depend on what type of venue you're promoting at, but it should be obvious on first glance that you're somebody of importance. You may not actually need a super redic wardrobe to pull this off, but it certainly helps maintain that status and mental frame of being in charge.

These are my big takeaways, but im curious to see what other people have dealt with here as well.
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#3

Promoter Game

Thanks for the thorough response. I'm starting this night because I'm trying to step up the quality of girls, and to also promote my own career. Essentially, it's a consolidation of my main interests.

I'm wondering if fucking these girls (the "fans" or whatever) is going to help me (preselection via jealousy plot lines), or if it's going to end up pushing the girls away and fucking with my draw. I don't want to shit where I eat, but maybe shitting where I'm eating will be a good idea here?
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#4

Promoter Game

Holy shit, great post dude. Question: How do I become a promoter? I know a couple local DJ's, I ought to ask them...
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#5

Promoter Game

Quote: (05-13-2012 11:55 PM)soup Wrote:  

Thanks for the thorough response. I'm starting this night because I'm trying to step up the quality of girls, and to also promote my own career. Essentially, it's a consolidation of my main interests.

I'm wondering if fucking these girls (the "fans" or whatever) is going to help me (preselection via jealousy plot lines), or if it's going to end up pushing the girls away and fucking with my draw. I don't want to shit where I eat, but maybe shitting where I'm eating will be a good idea here?

I think it will help, but don't dangle it in front of them, just make it seem like its par for the course that you are pulling girls from the club home. The non-chalant vibe is key here and will make you come off as the one with an inherently higher value and the girls are lucky to have the chance to sleep with you. There will definitely be drama, but im my experience its better to be the guy that chicks are talking about. again, DO NOT broadcast this shit, they'll band together and gang up on you to defend their collective and individual reputations of not being sluts (Even tho they most likey are). a shit eating grin on ur face when dealing with them will drive them wild as they try to figure you out. perception is reality for them, and they like making their lives seem like they are involved in an incredibly dramatic ordeal, so play into that by being intriguing and secretive
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#6

Promoter Game

Quote: (05-14-2012 12:04 AM)P Dog Wrote:  

Holy shit, great post dude. Question: How do I become a promoter? I know a couple local DJ's, I ought to ask them...

In my city, you have to know someone who either owns a club, is a DJ at a club, takes photos at clubs, or is teh king of teh partey.

You must have big social skills, free time, and selling skills.
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#7

Promoter Game

Quote: (05-14-2012 12:04 AM)P Dog Wrote:  

Holy shit, great post dude. Question: How do I become a promoter? I know a couple local DJ's, I ought to ask them...

Yeah the DJs will know some promoters that they could introduce you to, most likely. The key with promoting is having a large "rolodex" of people that you can hit up to come out. Promoters usually work in teams and have a certain number of people they are responsible for bringing in.

There aren't very many barriers to get into the promoting game. The reason for this is clubs like to use promoters in larger metro areas so they don't have to worry about actually making their club a fun place to go to, or having new and interesting music - they just outsource the job of bringing people in to the promoters. This is why even the "swanky" clubs in metro areas can be shitholes.

A good goal to shoot for is to consistently bring 20 people a night to a venue you are promoting at. It sounds small but that is actually very hard to pull off week to week. People, especially people who go clubbing, are very flaky and are always looking for the "next spot" to jump off too.

This is where luring peopel in with incentives (in free before midnight, skipping the line, discounts on tables, etc) come in handy, and you have to dole them out judiciously so you don't get sucked dry but people still want to come to the club.

It's kind of a shitty racket in terms of reliability and just the general nature of clubs. Club managers and owners are some of the shadiest people I've ever dealt with. It might be the nature of the beast and they may have had to be ruthless to get to the top but they are the absolute worst. Do not trust anything they say to you. Try to get as much stuff on paper as possible (profit split agreements, scheduling) because they'll literally take your money and not even think twice about it. They are incredibly disorganized, so don't expect prompt responses to any emails or phone calls.

Once you actually get in the door and get the ball rolling you'll figure out the quirks and preferences of each manager and be able to run your stuff without too much interference from them, but be prepared to deal with a lot of ball busting and mind games from the start. These people have to be domineering and manipulative (or at least they think so) to succeed and they will eat you alive if you let them.
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#8

Promoter Game

Excellent post - thanks for the info. I have never done any promoting myself , but from friends that have done it , I have heard very similar stories concerning the quality of both the crowdn and the owners/managers.
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#9

Promoter Game

http://partypromoterguide.blogspot.com/
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#10

Promoter Game

This idea of party promoting seems really fucking awesome.

Question: What about party promoting on a college campus thats already frat dominated?

Nope.
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#11

Promoter Game

My god, DJ Qwerty. That was some of the best promoter tips I've ever seen. Thanks for sharing! keep it coming if you don't mind!
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#12

Promoter Game

that's a really good write up dj qwerty. good stuff!

i just got offered a gig as a nightclub promoter. i didn't even ask for it, i just got in touch with the manager to say hi because i loved the club and thought he might give me a job as a barman. place was a ridiculously easy venue for me to pick up last saturday - that's the only reason i came down. i prefer this place over the bars i've been to purely on abundance of talent and ease of picking up. the manager was really switched on (had a law degree), 26yo and a DJ, his bro works on the door and his best mate/co-manager is an accountant. he knows how to run the club like a proper business.

this is the deal:
- i can choose my commitment levels, no quotas
- i get $5 per person using my list
- i get free entry for myself and one other person (+1)

what i can offer:
- $5 discount on entry before 11pm
- guaranteed entry after 11pm, can ask to have friends skip the line
- if it's the girl's birthday she gets a free bottle of champagne and free entry and a +1
- if it's the guy's birthday he gets 3 free drink cards and free entry.

there's no way i'm going to treat this as a money-making job, more like a social status card i hold up my sleeve. i'm not going to use facebook (making events/posting statuses) because i don't want to ruin my rep and the vast majority of my friends hate clubs. i don't have access to thousands of young club girls like a few of the established promoters on my facebook that i've seen.

i was thinking... get a handful of the PUA guys i know to come down, get my housemate to invite her friends down on her birthday next week - she's already said she's keen. once i get to the venue with a group of around 10 that should be respectable enough for one week. chat up people already at the club, find out who isn't on lists and put them on mine for next week. i find a lot of people don't really understand how lists work - they think it's exclusive VIP shit even when it's not in the slightest - so i should get some positive reactions. add them on facebook, get to know their friends.

does this sound sensible?
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#13

Promoter Game

Game and party promoting..



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#14

Promoter Game

promoter game is awesome.

absolutely incinerated shit tests by saying i could have the girl barred for her 'bad attitude and fun-destroying vibe'. of course that's a ridiculous proposition, but girls didn't second guess me haha.
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#15

Promoter Game

Promoter game is easy as long as you know what the girls intentions are. They are their for the party not necessarily for you. I've been DJing for awhile also and believe it or not I get a lot more chicks when I'm NOT Djing than when I am.
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